The Pomegranate is a fictional mobile phone, from Nova Scotia releasing in late September 2010. The website boasts a number of comic features (such as a mobile projector, live voice translator,harmonica, coffee brewer, and shaver, among many other standard features that current leading mobile phones have), but upon clicking "I've seen enough" or "Release date", an array of information about Nova Scotia and its culture is displayed. The campaign, which included online advertising on sites in New England, is an attempt to attract interest in Nova Scotia and establish it as a desirable place to live and do business.
The Pomegranate phone is the latest campaign from Communications Nova Scotia's Come to Life initiative, the place-branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $300,000 on the ad campaign, though the website received more than 3 million visits from 195 countries/territories since its launch on September 30, 2008, and they are considering it to be very successful.
No comments:
Post a Comment